Hamamatsu City is known for its abundant nature and technology, and we are especially proud of our "eel pie.
This pastry was born out of an innovative idea to take advantage of local ingredients.
As a symbol of Hamamatsu City and a confectionery that has made a name for itself throughout Japan, it continues to be loved by many people.
Origin of the name "Eel Pie
The name "eel pie" is derived from its shape, which resembles an eel.
However, many people are surprised when they hear about it for the first time, as it does not actually use eels.
This unique name is both memorable and topical.
Fusion of traditional techniques and innovation
While traditional methods are used in the production of eel pies, new flavors and techniques are constantly being developed.
The fusion of ancient craftsmanship and innovation in step with the times has kept the taste fresh and well-loved for many years.
Why is eel pie a nighttime snack?
Eel Pie became known as the "night snack" because of the unique marketing strategy behind the product's name.
Specifically, Shunkado, the manufacturer of eel pies, came up with the phrase "nighttime snacks" based on the concept that they are especially delicious when eaten at night.
This strategy is designed to strengthen the brand image of Eel Pie and make it more memorable to consumers.
Eel pie is also said to be rich in vitamin E. Vitamin E is good for beauty and health because of its antioxidant properties.
The fact that eating sweets containing vitamin E at night is good for one's beauty and health, as the human body goes through a process of repair and regeneration at night, may also contribute to its image as a "nighttime snack.
Furthermore, eel pie is considered to go well with coffee and alcohol, and is also positioned as a snack for adults to enjoy during a relaxing evening.
These factors combined to create a special impression of eel pie as a "nighttime snack.
What is Eel Pie Factory?
Eel Pie Factory is an eel pie production plant operated by Shunkado in Hamamatsu, Shizuoka, Japan.
This facility is not just a manufacturing plant, but a place where tourists can visit and observe the manufacturing process.
Visitors can watch artisans carefully handcrafting eel pies up close through a glass window.
The Eel Pie Factory includes exhibits where visitors can learn about the history, culture, and production process of eel pies, with the goal of deepening visitors' understanding of the product and allowing them to experience the local Hamamatsu culture.
The factory also has a store where visitors can purchase a variety of Shunkado sweets, including eel pies.
Factory tours serve as a marketing tool to connect with consumers as well as to demonstrate transparency in manufacturing.
Visitors can see firsthand how the products are made, which can help them develop confidence in the quality of the product.
In addition, the Eel Pie Factory offers limited edition products at certain times of the year, so that each time you visit, you will discover something new.
This hands-on facility also contributes to the promotion of local tourism, and the many tourists who visit the Eel Pie Factory have a positive impact on the local economy.
Eel pie production process
Secrets of carefully selected ingredients
The secret to the delicious taste of eel pie lies in the carefully selected ingredients. Each ingredient, such as the flour and butter used, is chosen to be of the highest quality, and the combination of these ingredients creates a unique flavor that cannot be found anywhere else.
Quality by craftsman's hand
In the manufacturing process, many processes are carried out by hand by craftsmen rather than by machine.
This manual process ensures that each eel pie receives meticulous attention and high quality.
Thorough and consistent quality control
In addition, the entire process from production to packaging is carried out under strict quality control.
This guarantees consistent taste and high quality in every eel pie.
Taste of Eel Pie
Exquisite sweetness and aroma balance
The flavor of eel pie is characterized by a balance of sweetness and aroma.
Not too sweet, but with a savory aroma that whets the appetite and provides an unforgettable taste once tasted.
The Secret of Crunchy Texture
The crispy texture is another attraction of eel pie.
This texture requires the skillful control of the baking temperature and time, which is extremely important, and requires the skill of the artisan.
Attraction of unique aroma
And the unique aroma of the eel pie is created by the butter and flavorings used.
This aroma enhances the flavor of the eel pie.
Eel Pie Why is it named "Eel"?
The name "eel" in eel pie does not actually mean that the pastry contains eel (unagi).
The name comes from the fact that Hamamatsu City in Shizuoka Prefecture, the area where Eel Pie was launched, is known as a famous producer of eels.
At the time Shunkado developed the eel pie, Hamamatsu City was a major eel farmer, and the company aimed to use its fame to raise awareness of the product as a local specialty.
In addition, eels are considered a lucky food in Japan, and by using their name for the product, we were able to create the impression of a good-luck confectionery.
In addition, the phrase "nighttime snack" is printed on the packaging of the eel pie, a marketing strategy that links the nocturnal nature of the eel to its image as a food that gives energy to people who are active at night.
Thus, from the name to the packaging, Eel Pie is a product that successfully incorporates the culture and image of the local Hamamatsu area.
FAQ (Frequently Asked Questions)
What is the eel powder in the eel pie?
The "eel powder" in eel pie is not actually the powder of the eel (eel) itself, but a flavor enhancer that mimics the delicious taste of the eel.
This seasoning is used to bring out the flavor of the eel and forms part of the unique taste of the eel pie.
By adding this flavor, Shunkado, the manufacturer of the eel pie, has established its identity as a product named after a local specialty, the eel of Hamamatsu City.
However, eel pie actually does not contain any seafood, and thus is a safe snack for people with seafood allergies.
This "eel powder" is one of the elements that characterize the taste of the eel pie and plays an important role in giving the pastry its depth and richness.
This has allowed the eel pie to become more than just a pie pastry, but a specialty of Hamamatsu City.
Are there any eels in the eel pie?
No, eel pie does not contain actual eels (eel).
Eel pie, as its name suggests, may evoke the flavor of eels, but it is actually a pastry that does not contain eel meat or extract.
Eel pie is made with a crispy pie crust and common pastry ingredients such as butter, sugar, and flour.
Its unique flavor is created not by eel powder, but by specific seasonings and flavors.
This is part of a marketing strategy to take advantage of Hamamatsu City's background as a famous producer of eels and name products after local specialties.
Therefore, even those with seafood allergies can safely eat this sweet.
Where can I buy Eel Pie?
Shunkado directly-managed stores： Available at directly managed stores operated by Shunkado and at the store inside the Eel Pie Factory.
Duty free and souvenir stores at airports： Duty-free stores and souvenir stores in major Japanese airports carry eel pies for domestic and international travelers.
Local souvenir stores： They can be found in souvenir stores in Hamamatsu City and other parts of Shizuoka Prefecture, as well as in tourist attractions in other regions.
Supermarkets and department stores： Sometimes sold in the confectionery sections of major supermarkets and department stores in Japan.
online store： Shunkado's official online store, as well as many other online marketplaces and shopping sites.
convenience store： Some convenience stores may also offer this service.
If you wish to purchase outside of Japan, the online store is the most convenient option.
By using a site that ships internationally, you can get your eel pie anywhere in the world.
However, some countries may have import restrictions or additional taxes, so it is important to check those conditions before purchasing.
summary
We told you about the history of eel pie, its production process, and how to enjoy it.
Be sure to try the eel pie that keeps the tradition of Hamamatsu City, Shizuoka Prefecture, alive today.
These sweets, which add color to the evening, will bring a little happiness to your daily life.
